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Essay

Ferrari S.P.A.

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Charles L

 

Date added:

February 28, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

1 / 267

 

Was viewed:

2338 times

 

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Essay content:

Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has largely enjoyed great success, especially during the 1950s, 1960s, 1970s, late 1990s, and 2000s. Finally, after years of financial struggles, Enzo Ferrari sold the company's sports car division to the Fiat group in 1969 in order to help ensure continued financial backing for the foreseeable future...
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Enzo Ferrari himself retained control of the racing division until his death in 1988 at the age of 90. Ferrari also has an internally managed merchandising line that licenses a wide range of products bearing the Ferrari brand, including eyewear, pens, pencils, perfume, clothing, high-tech bicycles, cell phones, and even laptop computers...
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