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Essay

flaning in a price war

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jason M

 

Date added:

October 6, 2014

 

Level:

University

 

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No of pages / words:

6 / 1633

 

Was viewed:

3041 times

 

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Essay content:

The experiment was designed to see what IGA should do so as to retain profitability if their main competition launched an all out price war. The main premise was that certain goods, if prices were lowered, would have more favorable price demand elasticity than other goods. This would enable the grocer to not have to slash prices across the board, rather only cut prices on specific goods so as to retain profitability during a price war with the other competitors...
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This would enable the grocer to not have to slash prices across the board, rather only cut prices on specific goods so as to retain profitability during a price war with the other competitors. During this time, the other competitors combined had dominant market share. The piece gives a background of the Quebec grocery market between 1950 and 1983, and discussed the main players in the market in this time period...
displayed 300 characters

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