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Essay

Focus Groups

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Julianna S

 

Date added:

December 19, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 871

 

Was viewed:

1221 times

 

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Essay content:

A marketer can gain valuable information such as gaining a customer's attitudes and determining advertising persuasiveness. The group is typically run by a moderator who maintains the group's focus. Some recent topics of interest regarding this subject are focus groups for advertising, Online focus groups, and political focus groups...
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In today's ad-packed media, marketers need to worry about how consumers react to their advertising. Many marketers have set up focus groups to do just that: gauge how efficient an ad is, whether or not the group was interested, and if the ad and brand name can be recalled from the spot. Companies such as Motorola have used focus groups to gauge the effectiveness of commercials...
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