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Gap: Case Study

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Issue:

Miscellaneous

 

Written by:

Jonathon W

 

Date added:

January 4, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

27 / 7374

 

Was viewed:

878 times

 

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Essay content:

Key problems with the company have been identified and the follow solutions have been offered: increase supply chain streamlining and efficiency, decrease number of stores, hire creative staff to focus on fashion styles and trends, narrow target market, stabilize merchandise style and fabric quality issues, establish clear brand image, and cut bureaucracy and hire more executives with retail experience...
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The company needs to employ several of the previous solutions, since many of them intertwine and will help each other. First, Gap needs to narrow its target market. Gap is trying to please too many population segments and should focus on one particular group. Once it has clearly defined its market it is easier to complete step two, establishing a clear brand image...
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