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Generation X Annotated Bibliography

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Issue:

Miscellaneous

 

Written by:

Sean R

 

Date added:

January 1, 2012

 

Level:

University

 

Grade:

C

 

No of pages / words:

3 / 682

 

Was viewed:

5214 times

 

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Essay content:

(1995). Don't try to reach gen x on tv. Brandweek, 36 (20), 38. This article describes how marketers need to use technology to target Generation X effectively. The on-line services used by Generation Xers allow marketers to directly "target their message and then build a relationship". Codrington, G...
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(1998). Generation X: Who, what, why and where to. Retrieved October 2, 2004, from http://www.youth.co.za/genxthesis/ch1.htm. This website examines the depth and history of generation X. The author details "generational theory, which is the theory that underlies the classification of people according the broad bands of birth years, and created the Generation X category"...
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