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Globalisation Of McDonald's

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Issue:

Miscellaneous

 

Written by:

Ericka C

 

Date added:

October 12, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1029

 

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6557 times

 

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Essay content:

In fact, McDonald's is nearly everywhere in the world so that many people think it has already become part of their own cultures. But then the question arises: How did this come to be the case? Here is a brief outline of its history (based on Hebert, 1997; McDonald's Corp., 1997; Mclennan, 1996). History In 1937, McDonald's was founded as a small local restaurant by two brothers, Maurice and Richard McDonald in Pasadena, California...
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In 1948, the brothers then converted their barbecue drive-in with car hops into limited-menu, self-service drive-in, in San Bernardino, California - the first advent of quick service restaurant industry. It is in April 1955, however, that the real ?McDonald's Corporation' launched, by a salesman called Ray Kroc, who gained exclusive US franchising rights from the brothers...
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