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Golf Ball Locator

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Bethany F

 

Date added:

March 6, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 233

 

Was viewed:

958 times

 

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Essay content:

Our innovative marketing strategy targets the golfers in a fairly inexpensive way to encourage trial?through our extensive BallTrak Road Show. We expect to achieve profitability in year two. In advance of then, we intend to focus year one on development and testing and year two on a soft launch of this new product, which will entail road shows to public golf courses nationwide and accompanying sales opportunities to targeted golf pro shops and via the Internet...
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Year three will mark BallTrak's hard launch, which will combine a smaller road show with more traditional promotional efforts including print and web outreach, as well as a greater distribution sampling including golf retailers, sports retailers, and specialty stores. This multi-year approach will ensure BallTrak generates the awareness and consumer testimonials critical to launching profitably and at full scale in year four...
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