Google SWOT Analysis

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Issue:

Miscellaneous

 

Written by:

James E

 

Date added:

June 29, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 323

 

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4698 times

 

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online ad revenues in 2005, representing 69% of all paid search advertising, according to eMarketer. *Google's market cap, now hovering at around $132 billion, is bigger than IBM and Chevron. *Piper Jaffray analyst Safa Raschtchy said the stock would likely soar past $600 this year. *Unlike high-flying Internet bubble companies of the 1990s, Google is profitable, with revenues growing an average 110% quarterly since it went public in August 2004...
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Only Apple's Web site is more popular; Yahoo and MSN lag far behind. Weakness *Too dependant on search based advertising.99 percent of its revenues come from search-related advertising. The remaining 1 percent comes from sales of its enterprise search appliance. *Lack of focus: Spreading too thin *Stymied by its own success: Whether they like it or not, they are a media company," said Allen Weiner, an analyst at Gartner...
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