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Google SWOT Analysis
Essay specific features
Written by:
James E
Date added:
June 29, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 323
Was viewed:
4706 times
Rating of current essay:
Essay content:
online ad revenues in 2005, representing 69% of all paid search advertising, according to eMarketer.
*Google's market cap, now hovering at around $132 billion, is bigger than IBM and Chevron.
*Piper Jaffray analyst Safa Raschtchy said the stock would likely soar past $600 this year.
*Unlike high-flying Internet bubble companies of the 1990s, Google is profitable, with revenues growing an average 110% quarterly since it went public in August 2004...
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Only Apple's Web site is more popular; Yahoo and MSN lag far behind.
Weakness
*Too dependant on search based advertising.99 percent of its revenues come from search-related advertising. The remaining 1 percent comes from sales of its enterprise search appliance.
*Lack of focus: Spreading too thin
*Stymied by its own success: Whether they like it or not, they are a media company," said Allen Weiner, an analyst at Gartner...
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