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grenadier marketing case analysis
Essay specific features


Written by:
Lewis S
Date added:
January 5, 2014
Level:
University
Grade:
A
No of pages / words:
12 / 3154
Was viewed:
1709 times
Rating of current essay:
Essay content:
This is a premium product and a first of its kind. Milk Mate is a syrup as opposed to the competition which is all powder form. This quality along with great taste, texture, color, and convenience all make Milk Mate brand the very best when it comes to milk flavoring. The company believes that this product will succeed in national distribution after its initial introduction...
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Consumer satisfaction is the number one priority and the company revolves around this principle while at the same time offering a challenging and fair work environment for its employees.
The goals of Grenadier Chocolate Company include:
1. To become the brand that is synonymous with high quality pertaining to the market it competes in...
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