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Essay

Haier acquisition of Maytag

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jay S

 

Date added:

December 19, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1022

 

Was viewed:

6692 times

 

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Essay content:

There was a growing backlash in the US and other areas of the world against this very practice, which threatened to impact sales of Maytag if consumers resented its purchase by a foreign company. North America was the most profitable Regon for home appliance sales, in which Haier only had a 3% market share...
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The acquisition of Maytag, with 15% of the market, would have substantially increased Haier's North American share through the existing brand. Haier could have used their higher global presence and experience to bring the Maytag brand to new markets. The North American market was mature & saturated, and potential for increased growth was less than in other areas of the world like Latin America and Asia, where Haier already had a much larger market share than Maytag...
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