Harrah's Casino Operations

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Sondra B

 

Date added:

May 2, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 255

 

Was viewed:

504 times

 

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Essay content:

Percentage wise the returning customers were more valuable. ? Loyalty program ? focused on customers known for at least 6 months or 3 trips. The goal was to extend continuously the relationship. ? Retention program ? focused on customers who had broken their historical visitation pattern. The goals was to reinvigorate customers who had demonstrated signs of attrition...
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The goals was to reinvigorate customers who had demonstrated signs of attrition. ? Total Rewards ? tiered loyalty card program. When a player inserts her card into the slot machine or the video poker machines, the amount of time she plays and her wins and losses are recorded in the customer database...
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