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Essay

Helping Make Hair Loss History

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Pierre H

 

Date added:

May 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1492

 

Was viewed:

3643 times

 

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Essay content:

The FDA allows only three types of advertising for prescription drugs: brand name, indication or both. A key decision for Merck is which type of advertisement to use. A "product claim" ad can mention both the brand name of the drug and the problem it will correct, but it will also have to include a list of major side effects...
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"Reminder" ads could mention the brand of the drug, but not mention what the drug is for. "Help-seeking" ads allowed for un-branded ads that would encourage men to seek a doctor's advice if they were concerned about hair loss. The right advertising should have an informational appeal emphasizing problem solving (Propecia® stops hair loss)...
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General issues of this essay:
Loss in the American West how to do hair Healthy and Shiny Hair There Are Skittles In Your Hair Andre'S Hair Styling african hair styles Hair Cut Helping Make Hair Loss History How To Do Hair information for hair dressers The World Of Hair When Armpit Hair Grows Hair And Fiber Evidence Natural Treatments for Hair Loss American's quick fix to weight loss
 

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