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Higher Ed. Fundraising and Public Relations
Essay specific features


Written by:
James L
Date added:
January 3, 2015
Level:
University
Grade:
C
No of pages / words:
11 / 2912
Was viewed:
3061 times
Rating of current essay:
Essay content:
In fact, very few studies have used the Excellence theory to examine how public relations is practiced in higher education. A true analysis of the Excellence study and how it applies to higher education is far too broad for the purpose of this presentation. Therefore, we will focus on a single aspect that is a part of every higher education institution...
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This study will focus on fundraising in higher education and how a fundraising group can become excellent. The core categories of the public relations Excellence theory will be discussed with an emphasis on models of public relations.
The basic mission of the higher education fundraising office, often titled University Development, is to solicit funds and support from University constituents...
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