How A High Flyer Fell At WalMart

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Rosario G

 

Date added:

March 13, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 300

 

Was viewed:

6063 times

 

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Essay content:

Her ads with the car maker Chrysler were saucy and memorable. In her new job as Wal-Marts senior vice president for marketing communications she moved swiftly with hiring a new advertising agency, Interpublic Group's Draft FCB. Roehm was ready for the resistance to bolder ideas and change. Last week Wal-Mart fired Roehm and Sean Womack and a few days later dumped Draft...
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Wal-Mart questioned whether Roehm and Womack had a personal relationship or accepted gifts from ad agencies. Both parties deny they behaved improperly. "The suggestion that Ms. Roehm violated Wal-Mart's gratuity policy is incredibly hard to believe," says Ann Fandozzi, a Chrysler manager. "I've personally seen Julie ask her administrative assistant to send back a small gift that she received at Chrysler...
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