How Advertisers Target Teen Girls

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Issue:

Miscellaneous

 

Written by:

Jamie C

 

Date added:

October 5, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1163

 

Was viewed:

4204 times

 

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Essay content:

Also, the handbag appears to be set on a gathered vinyl surface that fades from lime green to rich plum. At the bottom of the page is the name of the product's design company, "LeSportsac," in a white, bold font. The word "REMIX" is directly below "LeSportsac" in right-aligned font, and is also white...
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Along the left side of the advertisement, near the binding, is the name of the design, the price, and the name of the fabric pattern, a list of stores, a number, and a website. The LeSportsac handbag advertisement is obviously targeting fashion conscious teenage females. The advertisers know that every outfit is only complete with the proper accessories...
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