How can tour operators use the Internet to overcome the problems of intangibility and perishability in selling holiday packages?

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Issue:

Miscellaneous

 

Written by:

Joseph W

 

Date added:

December 30, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1434

 

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555 times

 

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Essay content:

While purchasing a product, the consumer might be able to see, feel and test its performance before purchase. With services, the consumer greatly relies on the reputation of the service firm. These immeasurable concepts have the potential to influence consumers' opinions and expectations of quality. (Ruiz, 2003) Perishability, on the other hand, refers to the concept that services, unlike tangible goods, cannot be stocked or stored...
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(Ruiz, 2003) Perishability, on the other hand, refers to the concept that services, unlike tangible goods, cannot be stocked or stored. It is linked to the notion of inseparability or simultaneity in that services must be provided and utilised at the point of consumption, during the service encounter...
displayed 300 characters

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