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How Does A Firm's Pricing Poli

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Peter G

 

Date added:

October 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1062

 

Was viewed:

5887 times

 

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Essay content:

These four stages are collectively known as the Product Life Cycle (PLC). The first stage is the introduction stage, when the product is first launched. Sales growth tend to be low as consumers are ?introduced' to the existence of the product. At this stage therefore, profits are negative or low because of the low sales and high distribution and promotion expenses...
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Much money is needed to attract distributors and build their inventories. Promotion spending is especially high to inform customers of the new product and get them to try it. One of the biggest launches in recent history is that of the DVD player. Not only is this a new product, it's a whole new market...
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