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HP Case Study - Marketing Strategy Class

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Issue:

Miscellaneous

 

Written by:

Linda S

 

Date added:

March 30, 2013

 

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Grade:

A

 

No of pages / words:

7 / 1758

 

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8404 times

 

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Essay content:

The company offers IT infrastructure, global services, business and home computing, imaging and printing. The case study reflects the appraisal of HP’s high performers, internal and external problems and the growth of the company’s future. We see their sales have grown but profits have fallen $230 million short...
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With a slow economy on the rise HP needs to find a solution to their growth problem. A clear cut to their problem I suggested is by merging with the rival company Compaq due to their same visions and tactics and it will decrease the competition while strengthening the company’s image in business field...
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