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Hsbc Case Study

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Issue:

Miscellaneous

 

Written by:

Phillip H

 

Date added:

March 18, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 443

 

Was viewed:

1771 times

 

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Essay content:

As the bank constantly works hard to maintain a local feel and local knowledge, customers feel comfortable to bank with an international brand like HSBC.Consequently it has ensured high customer loyalty and HSBC has been able to retain its large customer pool. Another key factor of success is the ability of HSBC to reach a large section of customers by different innovative promotional campaigns...
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Moreover discounts, rebates, relaxing of interest rates on loan during crisis etc. has helped to gain popularity as well as confidence among its customers. HSBC also keeps a strong focus on the services that it offers to the customers. It offers personal banking services, consumer finance, commercial banking, corporate investment banking and market, private banking etc among 100 million customers spread all over the world in a very professional and efficient way ...
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