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Ibbusiness

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Kathy T

 

Date added:

November 24, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 706

 

Was viewed:

8244 times

 

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Essay content:

Together with Sazaby (a company known for bringing goods to Japan), Starbucks was able to combine the lifestyles of the Japanese people with the Starbucks product. One important favorable trend that was key in the development of bringing Starbucks to Japan rather than Europe and South America was the fact that Japan has been the third largest coffee consumer in the world and the other regions were more of a risk for Schultz...
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There are, however, unfavorable trends in bringing Starbucks over such as the fact that the Japanese have not developed the taste for espresso or caffe latte drinks, but they rather prefer instant and ready-to-drink coffee that is offered in vending machines owned by Coca-Cola, which is a highly respected American company in Japan...
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