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IKEA
Essay specific features
Written by:
William S
Date added:
April 23, 2017
Level:
Grade:
A
No of pages / words:
2 / 283
Was viewed:
10171 times
Rating of current essay:
Essay content:
A country advantage is they have more than 2,300 suppliers in 67 countries.
2. Cultural factors that can hinder market expansion abroad or local preferences, customs, and attitudes. Just because your product is accepted in one country, another country may not value it. IKEA has been able to rise above the cultural factors in their way by adapting their marketing strategies to each market...
displayed 300 characters
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Just because your product is accepted in one country, another country may not value it. IKEA has been able to rise above the cultural factors in their way by adapting their marketing strategies to each market. For example, in Canada, they incorporate the moose to signify “the north”, or in the U...
displayed 300 characters
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