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Essay

Ikea

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Betty P

 

Date added:

December 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 705

 

Was viewed:

9229 times

 

Rating of current essay:

 
Essay content:

This issue is of importance because it provides information for the reader who would like to know how a company can be export all over the world by adapting its policy to the local specificities. It identifies and gives explanations about the marketing strategies implemented to export the IKEA concept to the French market...
displayed 300 characters

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It identifies and gives explanations about the marketing strategies implemented to export the IKEA concept to the French market. The research was conducted using the case study method. It is based on primary and secondary data. Secondary data collected from IKEA?s brochures and survey research results and primary data collected through interviews with the person responsible for the public relations of IKEA France...
displayed 300 characters

General issues of this essay:
Ikea ikea Ikea IKEA'S Swedish Ways IKEA IKEA IKEA IKEA Ikea Ikea ikea ikea IKEA Ikea Ikea
 

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