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Essay

IKEA Invades America

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Theo S

 

Date added:

May 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1164

 

Was viewed:

616 times

 

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Essay content:

Aggressively, IKEA plans to have 50 stores in the US by the year 2013. Now whether these lofty goals of a foreign company to achieve in the US market, given their international success- mainly in Europe, still remains to be seen. With proper analysis of the case, one can ascertain that IKEA needed to realign their value proposition with this new market segment, just altering their existing and fully functional strategy to fit the needs of the everyday American and to prepare for growth in a very large market...
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Value propositions define how product and service features as well as complementary services are packaged and offered to fulfill customer needs, the American's needs in this case. Relevant Facts and Issues In order to fulfill the American consumers' needs successfully and ultimately achieve their goals of 50 stores in 10 years, one must identify the failures they committed in their first 2 years in the US market and align the needed change with a growth strategy...
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General issues of this essay:
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