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Essay

IKEA Marketing Mix Analysis

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Brenda D

 

Date added:

October 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 356

 

Was viewed:

2941 times

 

Rating of current essay:

 
Essay content:

Low prices are a result of large-quantity purchasing, low-cost logistics, store location in suburban areas and a DIY approach to marketing. IKEA also benefits from economies of scale and healthy supplier-firm relationships. IKEA enters into long-term contracts, provides leased equipment and technical support in exchange for exclusive, low-cost manufacturing from suppliers...
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For new markets, IKEA should retain its price-image to maintain the brand’s positioning. 2. Product IKEA’s value chain is unique in that customers are also suppliers and suppliers are also customers. The transactions between the supplier and IKEA and on to the customer have a value adding step in each stage...
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General issues of this essay:
ikea Ikea IKEA IKEA Ikea Marketing Mix Analysis Ikea Ikea Ikea ikea Marketing Audit Approach - Ikea Marketing Audit Approach - Ikea Swot Analysis Of Ikea(Hk) Ikea IKEA Marketing Mix Analysis Ikea
 

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