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Issue:

Miscellaneous

 

Written by:

Donna R

 

Date added:

February 18, 2014

 

Level:

University

 

Grade:

C

 

No of pages / words:

2 / 328

 

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928 times

 

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However in terms of shelf space, Frito-Lays are very dominant as they have many different flavors of chips. (Mapping done on the last page) MARKETING OBJECTIVES: To increase market shares from 35% to 40%. TARGET GROUP: Primary Target: Males and Females between the age group 12-30 years old. For those who want good quality potato chip...
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For those who want good quality potato chip. They are not brand Loyal and open to new ideas. And for those who eat Frito-Lays only as a snack. Secondary Target: All the potato chips lovers all over the country. COMMUNICATIONS OBJECTIVES: To create a higher brand attitude. and to communicate "YOU SIMPLY CAN'T RESIST ONE" TOOLS: For this there should be very good advertising, like: print, radio, TV, billboards and the internet...
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