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Indian Fmcg Industry Overview
Essay specific features
Written by:
Arthur S
Date added:
May 22, 2015
Level:
Grade:
A
No of pages / words:
3 / 573
Was viewed:
4122 times
Rating of current essay:
Essay content:
While inflation restricts the industry's growth, many companies in the sector thrive under inflationary pressures. Most companies pass on the cost inflation to consumers, via a judicious blend of price hikes, packaged size reduction and change in product mix. Few consumers react by down-trading to lowerpriced products, but most hang on to their preferred brands if price hikes are moderate...
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Multinational FMCG companies like Hindustan Unilever, ITC, Nestle, Procter & Gamble and GlaxoSmithKline Consumer Healthcare traditionally comprise the first category of FMCG companies. They tend to spend nearly 10% of their revenues on an average on advertising and promoting their products, which is the highest ad spend figure in the industry...
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