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Indian Fmcg Industry Overview

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Arthur S

 

Date added:

May 22, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 573

 

Was viewed:

4067 times

 

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Essay content:

While inflation restricts the industry's growth, many companies in the sector thrive under inflationary pressures. Most companies pass on the cost inflation to consumers, via a judicious blend of price hikes, packaged size reduction and change in product mix. Few consumers react by down-trading to lowerpriced products, but most hang on to their preferred brands if price hikes are moderate...
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Multinational FMCG companies like Hindustan Unilever, ITC, Nestle, Procter & Gamble and GlaxoSmithKline Consumer Healthcare traditionally comprise the first category of FMCG companies. They tend to spend nearly 10% of their revenues on an average on advertising and promoting their products, which is the highest ad spend figure in the industry...
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