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Industry Analysis Report on Kmart

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Andrew H

 

Date added:

April 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1182

 

Was viewed:

3811 times

 

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Essay content:

This report will look at Kmart's history, competitors, marketing strategies, and some legal battles that have affected the company. The shaping and structuring of Kmart started more than one hundred years ago. HISTORY Over a century ago, Sebastian Spering Kresge opened a small store in Detroit, Michigan and tainted the entire setting of retailing...
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He built this store not intending that his store would develop into an empire of more than twenty one hundred stores and an Internet presence that reaches millions of customers everyday. The S.S. Kresge Company founded in 1899, opened its first Kmart discount store in 1962. By the next year, Kmart had opened 53 stores, on the verge of being the number one retailer...
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