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Innovation Driving Service Excellence
Essay specific features


Written by:
Mary F
Date added:
December 10, 2015
Level:
University
Grade:
A
No of pages / words:
9 / 2332
Was viewed:
6691 times
Rating of current essay:
Essay content:
If organizations provide same kind of service over a long period of time, then either customers will move on to a different service provider to get change or they will start availing services less.
This is true in every service industry whether it is as vital as medical service or as optional as call center service...
displayed 300 characters
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Continuous innovation is evolutionary process. As soon as innovation stops, service also becomes out of date.
Fig 1 - Innovation Continuous process
From Customer’s perspective
In this era, when customers are empowered and are the central focus for marketing activities, every marketing strategy is designed and implemented keeping in mind customers...
displayed 300 characters
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