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Essay

iphone

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Issue:

Miscellaneous

 

Written by:

Max C

 

Date added:

June 2, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3508

 

Was viewed:

4942 times

 

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Essay content:

For other companies, not providing enough information for new products might be a death wish, however, Apple understood that their following was so great, that limited teasers of their new iPhone would only generate more buzz and eventually more sales. This strategy paid off for Apple. David Yoffie, professor at Harvard Business School, said that Apple generated the equivalent of four hundred million dollars in free publicity...
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This strategy paid off for Apple. David Yoffie, professor at Harvard Business School, said that Apple generated the equivalent of four hundred million dollars in free publicity. It isn?¦t that Apple was the first to integrate a MP3 player into a cell phone; rather they were able to build on their reputation of outstanding, quality electronics, coupled with better technology, to create a product that was sure to please...
displayed 300 characters

General issues of this essay:
Music Industry Struggles to Get Cell phone's Numbers Cell Phone Etiquette Cell phone use while driving cell phone safety cell phone Cell Phone Freedom Cell Phone Ettiquette Cell Phone Ettiqute Cell Phone Use Cell Phone Cell Phone Cell Phone cell phone cell phone cell phone
 

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