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Is The Internet Bring A New Era Of American Cultural Imperia
Essay specific features


Written by:
Phillip H
Date added:
December 10, 2014
Level:
University
Grade:
A
No of pages / words:
9 / 2498
Was viewed:
3716 times
Rating of current essay:
Essay content:
Third World states). Schiller defines "cultural imperialism" in as "the spread of a culture of capitalism" in which a economically denominate culture will create ?structurally imposed needs'(Tomlinson, 104). Tomlinson proposed that "these needs are not necessarily all the expression of subjectively experienced needs and desires, but may be need imposed on agents by the conditions in which they live...
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This marketing campaign will "create audiences whose loyalties are tied to brand named products and whose understanding of social reality is mediated through a scale of commodity satisfaction."(Tomlinson, 38)
However, certain aspects of the debate such as the conglomeration of ownership, standardized production, and formatted content, do not apply in terms of new media informational flows, especially via the Internet...
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