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Essay

jones blair

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Issue:

Miscellaneous

 

Written by:

Anonymous

 

Date added:

August 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 433

 

Was viewed:

1425 times

 

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Essay content:

The strategies to be considered in this case can be based on: consumer segmentation, targeting and managing marketing mix. Key Issues Recent research indicated that do-it-yourself painters do not care much about the brand and, consequently, about the quality of the paint (brand reputation was the 4th key criteria mentioned by the buyers to choose a covering) and it has become a commodity for this kind of consumers...
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It is necessary for the company to invest in R&D and it is also likely that the company will not see its costs of production decrease due to the activities of R&D. Alternative Courses of Action The market for do-it-yourself consumers is forecasted to reach US$ 5.74 billion by the year 2003 (see appendix 2) and it seems to be the best segment for Jones Blair to focus its resources on, since it represents 90 percent of non-contractor-related volume outside DFW area and 70 percent in DFW...
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