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Junk Mail And The Art Of Hype
Essay specific features


Written by:
Tonya J
Date added:
July 25, 2012
Level:
University
Grade:
A
No of pages / words:
8 / 1989
Was viewed:
4801 times
Essay content:
However, much of it can probably be attributed to the desensitization against the effects of junk mail. Even the pictures they show have a lot to say about what they imply their audience is like.
Perhaps the single most distinguishing quality of hype in junk mail is the typesetting. It's designed to catch the eye...
displayed 300 characters
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It's designed to catch the eye. The words are usually big, huge in fact, telling you who they are and what they're selling. Anything that can be grasped at a quick glance, that will catch the eye, and that will present the product in an attractive light, will be displayed in big, bold letters. These aren't designed to inform you of their product, as such information can more easily and efficiently be presented in plain, normal-sized fonts...
displayed 300 characters
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