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Kingfisher
Essay specific features
Written by:
Frances C
Date added:
October 8, 2015
Level:
University
Grade:
B
No of pages / words:
2 / 339
Was viewed:
4241 times
Rating of current essay:
Essay content:
KFA, which started its operations in India on May 7, 2005, positioned itself as a budget carrier and not as a low cost carrier (LCC).
Vijay Mallya, Chairman and Managing Director of the UB Group, said "Kingfisher Airlines will have a 'Fly the Good Times' approach and this will reflect in the experience we will offer to passengers...
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With costs lower than economy class travel on full service airlines and marginally more than the 'bus services' type low cost competition, Kingfisher Airlines offers a far better value proposition. The aircraft and service will reflect the Kingfisher lifestyle imagery and credibility that has been built over the years...
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