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Essay

Kodak

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Vicki A

 

Date added:

October 24, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 703

 

Was viewed:

7692 times

 

Rating of current essay:

 
Essay content:

Kodak should be more concerned with increasing revenue and profit rather than regaining lost market share. Kodak should expand the premium market segment by offering a mid-grade film between the "Gold Plus" and "Royal Gold" products to bolster brand equity and yield higher gross margins. Analysis We examined three alternatives (i) give Funtime time to build market share (ii) Abandon Funtime completely and (iii) Reposition Kodak product line...
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Concede the economy market and offer a film between "Gold Plus" and "Royal Gold." Replace "Funtime" with "Gold Premium Plus." Pros ? Retain Kodak's respected brand equity, no new product or packaging to detract from image as quality ? Higher gross margins (see Table 2) ? Distances perceived quality divide between Kodak and low-price competitors ? Maintains Kodak's reputation as a market leader, as opposed to a "me too" strategy of following competitors Cons ? Concede economy market segment ? Give up some market share Recommendations Kodak should abandon Funtime film and pursue an alternative strategy...
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General issues of this essay:
Gold Rush Gold Standard Foreign Exchange Market/Gold Standard Summary Gold Standard Foreign Exchange Market Royal Gold Financial Analysis Circle of Gold The Gold Bug Gold Rush And War Gold Rush Gold 2 gold gold POW 14 Eight Bags of Gold Separation of Gold Liquid Gold
 

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