kodak

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Issue:

Miscellaneous

 

Written by:

Gerard F

 

Date added:

October 13, 2013

 

Level:

University

 

Grade:

 

No of pages / words:

2 / 478

 

Was viewed:

1184 times

 

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Essay content:

Early on the film era, it became evident to Kodak that it was not its cameras that generated profits but instead profits came from selling supplies such as film. With this realization, Kodak adopted a razor-blade strategy of selling its cameras at a low cost and increasing growth and profits through film sales...
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Early on the film era, it became evident to Kodak that it was not its cameras that generated profits but instead profits came from selling supplies such as film. With this realization, Kodak adopted a razor-blade strategy of selling its cameras at a low cost and increasing growth and profits through film sales...
displayed 300 characters

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