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La Canalisation, Ses StrateGies, Ses Tendances
Essay specific features
Written by:
Lisa N
Date added:
August 22, 2015
Level:
University
Grade:
A
No of pages / words:
11 / 2833
Was viewed:
7969 times
Rating of current essay:
Essay content:
C’est donc dans un marche consolide qu’opere Mobistar, notre cas de Best Practice, deuxieme acteur du marche belge derriere Proximus et devant BASE. Avec une hausse YtY de 10,7% du nombre de clients et un total de 3 millions et demi d’abonnes, Mobistar execute avec succes sa proposition marketing...
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Avec une hausse YtY de 10,7% du nombre de clients et un total de 3 millions et demi d’abonnes, Mobistar execute avec succes sa proposition marketing. Nous verrons dans le chapitre suivant que son « mix canal » y joue un role preponderant. Mais, plus generalement, la distribution se borne-t-elle a permettre aux consommateurs d’acheter un produit ou un service ?
Vision strategique des canaux de distribution
Defis de la strategie de distribution : complexite
Les marketers sont confrontes aujourd’hui a une multiplicite des canaux, qui eux-memes repondent a des schemas de comportement de plus en plus complexes des consommateurs...
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