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Leya
Essay specific features
Written by:
Mary W
Date added:
January 25, 2017
Level:
University
Grade:
A
No of pages / words:
3 / 590
Was viewed:
7712 times
Rating of current essay:
Essay content:
Quixote, Texto, Gailivro, Nova Gaia, Ndjira e Nzila – e, no inicio de Maio de 2008, Oficina do Livro, Casa das Letras, Teorema, Estrela Polar e Sebenta, compradas a outro fundo (Explorer Investments).
Cada editora era – nos seus fundos editoriais, politicas e linhas editoriais, imagem, design grafico, reputacao, significado, promessas, nivel de servico, numa palavra, na sua Marca – unica...
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Cada casa editorial era, tambem, concorrente directa das outras em diferentes segmentos. Este nascimento trouxe ainda associado um designio ambicioso: ser o maior grupo editorial de Lingua Portuguesa do mundo.
Estas editoras, como que por um passe de magica instantaneo, passam a ter que ser parceiras, a pensar conjuntamente em fundos editoriais, a segmentar os seus clientes, a posicionar a sua marca, a cogitar numa logica de grupo, a definir e ponderar retornos de investimento, a comunicar eficazmente, enfim, a verem-se e a quererem que as vejam com todas as mais-valias que possuiam individualmente, acumuladas de um novo folego resultante das economias de escala e de perspectivas empresariais novas e muito direccionadas para a competitividade, margens e eficacia...
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