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Essay

Lidl Netherlands

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Michele Y

 

Date added:

June 15, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2619

 

Was viewed:

5303 times

 

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Essay content:

Vanaf 1977, onder leiding van Dieter Schwarz(de zoon van Dhr. J. Schwarz) gaat de onderneming zich mee focussen op de zogenaamde discount-markten, grotere supermarkten en ‘cash and carry’ groothandel concepten. De eerste Lidl winkel opent in 1973, wat een kopie was van het concept dat de Aldi reeds gebruikte...
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Tegen 1977 heeft (de winkel) Lidl 30 filialen. Het probleem van Dieter Schwarz was echter dat hij de naam Lidl wegens rechten niet zomaar mocht gaan voeren. Zijn eigen naam zou vrij vertaald worden naar ‘Zwarte markt’, iets wat vanzelfsprekend niet een goede perceptie van de klant op zal roepen. Daarom koopt hij de rechten voor de naam Lidl voor slechts 1000 marks(ong...
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General issues of this essay:
Ib Netherlands L?¦Oreal Nederland B.V. Positioning Strategy for Starbucks in the Netherlands netherlands netherlands Drug Laws of the Netherlands L'oreal Strategy for Nederland Lidl Netherlands Netherlands Netherlands Democracy in the Netherlands Drug Laws of The Netherlands Netherlands Country Report Social Security Systems in the Netherlands The Netherlands Economy
 

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