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Essay

Lifebuoy- Soap of India

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

John S

 

Date added:

August 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1574

 

Was viewed:

1824 times

 

Rating of current essay:

 
Essay content:

The relaunch of the soap in 2002, 2004 & again in 2006 have been turning points in its history. In 2004, Lifebuoy’s product offering was revamped with contemporary packaging and an upmarket look. While that went down well with existing users, new users were still elusive; they continued to perceive the product as a ‘cheap soap for poor people’...
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That perception had to be changed without alienating the Lifebuoy loyalists. The objective for HUL was to launch a campaign that helped the soap shed its old-fashioned image and gain an entry into two million urban households. A survey by HUL showed that mothers stop kids from indulging in activities that are unhygienic...
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General issues of this essay:
Facts About Soap Bubbles Launch Of Dove Soap Soap Industry Soap head church Lifebuoy- Soap of India One Life to Live (soap opera) Standard Soap Company Cost Accounting soap making Soap Opera soap opera soap operas and reality Soap Opera's: Treasure your children, because they'll change bodies, change faces, and grow up three times their age in a year Soap Opera Stay Tuned The Exploitation Of Children In Television Advertising SOAP interface
 

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