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Essay

Low Costs, Strong Brand: AirAsia’s Formula for profitability

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Wm H

 

Date added:

May 18, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 508

 

Was viewed:

2987 times

 

Rating of current essay:

 
Essay content:

He was then appointed as the Managing Director at Warner Music Malaysia in 1992 and Regional Managing Director, Asean in 1999 and Vice President, Asean at Warner Music South East Asia. Tony was admitted as an Associate Member of the Association of Chartered Certified Accountants in 1991 and became a Fellow Member in 1996...
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In recognition of his contribution to the Malaysian music industry, he received the title ‘Setia Mahkota Selangor’ from Duli Yang Maha Mulia DiPertuan Agong, Sultan Salahudin Abdul Aziz Shah in 1993 and in 1997, the Recording Industry Association of Malaysia has honored him with ‘Recording Industry Person of the Year 1997’...
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General issues of this essay:
Airasia Airasia DYNAMICS OF INTERNATIONAL BRAND ARCHITECTURE Dynamics Of International Brand Architecture: Healthy Competition in The Sky Business (AirAsia Vs Malaysian Airlines) Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Pest Analysis On Airasia The theries we use to help us understand standard setting in national arenas don't work so well at the international level where the international accounting starndards board is taking a lead role. We will have to modify them or expand our theoret... Transportation Costs and International Trade Over Time Strong Females in the work of Miller, and Williams airasia Leadership Series In Iim K Low Costs, Strong Brand: AirAsia’s Formula for profitability PEST analysis on AirAsia Pest Analysis On Airasia
 

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