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Essay

Loyalty Programs in Indian Retail

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Esther C

 

Date added:

April 7, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 2805

 

Was viewed:

9919 times

 

Rating of current essay:

 
Essay content:

Earning points towards a reward of free or discounted product. Such kind of approach is normally used in applications where there is high transaction frequency and moderate price points .However, such a kind of loyalty program increases functional loyalty rather then emotional loyalty ,for example a frequent flier program...
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Allowing customers to redeem third party currencies such as airline miles for retail purchases. These kinds of loyalty programs are successful but there are certain issues such as brand fit between two companies and a risk of brand dilution due to coalition partner's inefficiency. Page 5 of 21 Partnerships between frequent flier programs and retail outlets is a successful example of third party based currency program IIFT_NCS - Paper writing contest 3...
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General issues of this essay:
Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Growth Of Indian Retail Indian Retail Industry- Indian Retail Industry Indian Retail Sector Indian Retail – In A Nutshell Indian Retail Indian Retail Industry analysis of the Indian retail sector Loyalty Programs In Indian Telecom Industry Loyalty Programs in Retail The Role Of Perceived Organizational Support And Supportive Human Resource Practices On Hourly (Non-Exempt) Retail Hr Employee Satisfaction And Loyalty. Indian Retail Finance Indian Retail Sector Loyalty Programs in Indian Retail
 

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