Mad Magazine: Its Success

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Written by:

Benita R


Date added:

February 4, 2014








No of pages / words:

2 / 325


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In this clip journal project, I am attempting to determine why MAD Magazine has survived over the years without the aid of advertisement. I have come up with three main factors that could explain MAD's success. The first factor that has made Mad's survival over the years possible is it's foundations...
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Its creation was during the sixties, when counter culture was at its peak, a time when rebelling against "the system" and not "selling out" were the ideals of popular culture. The fact that the magazine held within its covers no advertisements catered to the ideal of not selling out, which drew a faithful audience...
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