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Managing a Crisis using PR
Essay specific features
Written by:
James B
Date added:
April 16, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 432
Was viewed:
6154 times
Rating of current essay:
Essay content:
To have a proactive plans means to have a pre-thought out plan on how to deal with a crisis before it hits. Every organization should have some type of plan in place to be ready if a crisis hits. Not every crisis can be planned for, but it makes things easier to deal with, if an organization has given some thought and planning as to how to manage one...
displayed 300 characters
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As the PR manager, I choose to be honest with the public and keep them informed as to what we were doing about the incident and that the two people in chare at the time of the incident were no longer with the company.
The feedback mechanisms that I would use during this crisis would CEO address, video news release, followed by web site press release and e-mails to stoke holders and a hotline for important information...
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