Marketing 101

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Issue:

Miscellaneous

 

Written by:

William S

 

Date added:

September 26, 2013

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 225

 

Was viewed:

9927 times

 

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Essay content:

For one thing, he was of ethnically mixed parentage; for another, he did not live a 'traditional' life in the village, farming, fishing, and drinking kava, but had gone to college in Michigan, USA, and was a high-level businessman working on a multimillion-dollar mahogany deal in Fiji. Then there was his distinctly non-Fijian name, George Sleight; more intriguing, though, was what got attached to his name...
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Then there was his distinctly non-Fijian name, George Sleight; more intriguing, though, was what got attached to his name. From the moment of his coup he was frequently identified in international wire service articles as a 'failed businessman'. The phrase was picked up and recirculated publicly by different authors; indeed, it seemed to gain a life of its own, crossing boundaries and migrating among different genres of discourse...
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