The marketer adjusts or tackles the situation, aiming to get more success. Science at the other hand is merely information which could be important for knowledge but not for customer’s attention.
R.S.N.PILLAI & BAGAVATHI (Modern Marketing, reprinted 2001, P) ‘As an art, it creates profits to firm, creates interests in the mind of users and develops the standard of living as one likes’... displayed 300 characters
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Its well known fact that consumer of today’s time has many alternate option. Since world is driven with perfect competition market, manager should use more of their intellectual idea and creative thought. Marketing as a science could be true because manager needs to portrait logical information of product in front of consumer but manager must use his art to make information more interesting and to create attention in the mind of users... displayed 300 characters
