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Marketing
Essay specific features
Written by:
Eugene K
Date added:
November 23, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 805
Was viewed:
10103 times
Rating of current essay:
Essay content:
The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion.
2. Benefits:
Benefits are what the actual product attributes can do for the consumer. It is important to make these benefits different from the competition's...
displayed 300 characters
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Each physical attribute possesses certain benefits that satisfy the consumers wants.
The scent of our product is what makes our lotion so different. None of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the only other is Coppertone Kids' varieties (5)...
displayed 300 characters
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