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Marketing
Essay specific features
Written by:
David S
Date added:
November 22, 2013
Level:
University
Grade:
A
No of pages / words:
4 / 1078
Was viewed:
5005 times
Rating of current essay:
Essay content:
Sea Goddess Cruises has not adequately considered enough segments in the market, which has been a major contributor to the lack of market share. SGC should eliminate all plans for monosegmenting. As stated in earlier reports, the segment that SGC is trying to target (i.e. lawyers, doctors, CEOs, etc...
displayed 300 characters
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SGC must look at some other segments to a greater variety of passengers, which may then lead to increased market share and revenue. We have found that the current segment is far too narrow and complex. SGC may want to try and market more to the upper-middle class or middle class portion of the population...
displayed 300 characters
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