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Marketing

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Issue:

Miscellaneous

 

Written by:

Steven G

 

Date added:

July 25, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 925

 

Was viewed:

6095 times

 

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Essay content:

A building has a foundation, plumbing, electricity, etc. Without these "invisible" elements the building would be of little use to anyone. The same holds true for marketing systems that are built on an unstable foundation. The work that makes marketing programs effective and profitable is the grunt work of marketing...
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It is the marketing equivalent of digging foundations, setting up walls, putting in piping for the plumbing, and installing the electrical wiring. When it comes right down to it, many marketers just don't have the stomach for it. They want to avoid the dirty work and move quickly to the glamour and glory of promotion...
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