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marketing

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Issue:

Miscellaneous

 

Written by:

Hugh C

 

Date added:

October 26, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 867

 

Was viewed:

8982 times

 

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Essay content:

It also has a significant share in the chocolates and other semi-processed foods market. Nestle's leading brands include Cerelac, Nestum, Nescafe, Maggie, Kitkat, Munch and Milkmaid. To strengthen its presence, it has been the company's endeavor to launch new products at a brisk pace and has been quite successful in its launches...
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The company has access to the parent's hugely successful global folio of products and brands. Brand strength - In India, Nestle has some very strong brands like Nescafe, Maggi and Cerelac. These brands are almost generic to their product categories. Product innovation - The company has been continuously introducing new products for its Indian patrons on a frequent basis, thus expanding its product offerings...
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