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marketing

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Issue:

Miscellaneous

 

Written by:

Corey L

 

Date added:

February 20, 2013

 

Level:

University

 

Grade:

A

 

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5 / 1151

 

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Just what do we mean when we use that term? A general definition of corporate culture (what I like to call the organization's "other" bottom line) might be something like, "The way we do things around here." Implicit in that definition is that each organization has its own "way." For instance, some places are very rigid and hierarchical...
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Others are informal and laid back. Still others are a mix of the first two. And so on. Beyond the general definition, one helpful way of defining corporate culture is provided by Edgar Schein, MIT professor and researcher. Schein delves further into the corporate culture construct and tells us that it is comprised of three strata or levels: Artifacts These are the obvious elements of corporate culture ? the practices that can be observed in such areas as dress code, leadership style, communication processes, etc...
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General issues of this essay:
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